In my previous post I showed you some awesome online shops web templates. Today I’m going to give you some tips on howto make your commercial website more convenient to your visitors.
So, you sell products or offer services online? Are you sure your website doesn’t drive away your customers? Here are 4 things you should avoid if you don’t want to lose your potential consumers.
Hidden price list
Many websites try to make their price lists hard-to-reach. They display price only after you click the “Buy” button or after you create an account, or hide the link to the price list somewhere at the site far way from the products page. The reason of this is incomprehensible for me.
Imagine you are “window-shopping”, you found a website, browsed the products, found the item you’ve been looking for… and can’t see the price. Would you search the website for the price, click the “Buy” button just to check if the price would appear or would you rather go to some other website that sells the item you need ans shows the prices?
Don’t make that mistake and lose potential clients, let your visitors see the prices.
No product descriptions and pictures
Would you buy a pig in a poke? I think you won’t, well, I would definitely not.
Make sure each product or service you provide and want to sell is described carefully and has a nice and shiny picture. Let your customers see your brilliant products in a favorable light and they for sure will buy everything you offer.
Awkward navigation
Don’t make your customer go through a long sequence of pages before he can buy a product, let him browse your site in a way he likes. Be a warmly welcoming owner, not an annoying and convincing seller. Your visitors will appriciate that and come back to you for sure.
No easy access to mandatory pages
A commercial site should have some essencial links accessible from every page of the website. Make sure you give your visitors an aesy access to:
* Products page
* Price List
* Order Form
* About Us page
* Terms of Use / Privacy Policy
* Support
Well, that’s it.
Maintaining a commercial website isn’t easy, but following these simple tips you’ll make it a bit easier.
Please let me know if I’ve missed anything 
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I found very nice way about prices- to make products groups by prices, for example $5-$10 category, $50- $100 category. I think it’s very helpful for customers.