After you have taken care of your website content update your next step will concern the way this content looks like and how correct it is. These little aspects of your website maintenance possess great importance and require extra special attention. That is why sticking to the following suggestions is obligatory and should become a must for you.
1. Spell check
The first thing you should check very thoroughly concerns your written content grammatical correctness. If your articles and any other pieces of content have spelling mistakes it may spoil the impression visitors get from your web pages and don’t position you as a professional. If the visitors will notice the orthographic mistakes they may suggest that the services you offer have drawbacks as well. That is why you must make sure that everything you write on your website is correct and true.
If you have stumbled upon mistakes within your website written content you need to do a spell-check and edit your every web page. Even extra interesting and relevant content means nothing if it is full of typos and grammar mistakes. However, it doesn’t mean that errors kill your website image at once as you may notice some typos within the content of some popular websites but nevertheless they don’t lose their reputation through it. The main task is to edit your website carefully and clean all the errors timely.
Your website content implies not only news and articles but concerns the links contained within your web pages as well, and here is another aspect which requires your constant attention. Remember that all the links your website has should work properly and lead your visitors directly to the external source they represent. Even if you are absolutely sure that you are not responsible for the links that lead to nowhere as their owners must take care of it there is nothing difficult in keeping your website links in order and let the visitors use your content at full capacity. If you don’t want to do it manually you can make use of special tools like W3Câ€™s Link Checker, Site Valetâ€™s Link Service or any other tool which will help you to check the links regularly. It is advisable to carry out at least a monthly link check in order not to make your customers irritated because of the broken links.
Apart from checking the links you place within your site you must also take care of every banner and ad to be sure they link to their proper content. Thus you will not only prevent your customers from another portion of broken links but avoid problems with the companies which place their ads on your website.
3. Content design
If you want to make your website look professionally don’t exaggerate with its content design. It is better not to use too much italics, multicolored fonts, zooming words and other text modifications. Practice shows that the most winning variant of the fonts used within a website implies black color and styles like Times New Roman and Arial which are considered to be one of the most readable fonts used on websites. The thing is that bright colors and weird types of fonts may not be appreciated by your viewers as it will be hard to make them out though you will think it looks nice. At the same time it doesn’t mean that you are not allowed to use any other colors except black or white and should make your website look dull and boring, no. Of course different colors will add to your website image but only if they are selected properly so be attentive with that.
If you want to add some interactivity to the content of your website and make it a bit live feel free to do it as your visitors will like it beyond doubt. But don’t turn your web pages into an endless cartoon and make it easy for the viewers to make out the written parts.
4. Style Guide
While choosing a particular Style Guide to edit your website make sure that other web editors which may work with your website content will also stick to these rules. Do not confuse the users by different styles of your written content and try to make the punctuation and the general style look as similar as possible from post to post. For example, if you use commas in one sentence use them in others in the same way, if not – don’t put them as you did it before. If the posts titles has the uppercase letters stick to this style and don’t make the next one look absolutely different. Thus you will not only provide your website content with neatly and stylish look but will assure your customers of the professional arrangement of your work.
Here is the last but not the least point of your website proper maintenance. Mind that if your website contains invalid stylesheets and documents it will hardly gain a good reputation. If you don’t want your customers to be of a low opinion of your website and consider it unprofessional take care of its validation which is known to be another important aspect that assures the quality of your work. There is a number of tools for carrying out website validation among which are W3Câ€™s HTML, WDGâ€™s HTML and W3Câ€™s CSS Validator, so with their help you will be able to control your site easily and be sure it is in order.
After you have learned the main principles of maintaining your website and its content there is nothing that can prevent you from making it the most popular and valuable web source. Remember that quality has its price and spare neither time nor efforts to achieve true success.