Non-profit website may not differ from an ordinary one by visual elements and design ideas – it should possess clear navigation, eye-catching appearance and be as user friendly as any other website. But there are certain aspects which distinguish non-profit websites and without these aspects you just won’t be able to reach the goals you pursue. Yes, a non-profit website must definitely offer more than typical web pages.
Though non-profit websites do not require complex design and extraordinary ideas there are several points which must be present within it obligatory. Today we are going to highlight the best practices for creating web pages for your non-profit organization.
1. Every non-profit organization is about donations so you should make your website donor-friendly. Your web pages will become an excellent way to solicit donations, keep in touch with existing donors and attract new ones. So think how to make the process of receiving money for your organization an easy and straight-forward process. Do not make your visitors register within your website for making a donation and don’t require any extra information which does not concern the payment process.
- create a donation page and make sure it is linked from your site home page
- include a special “Donate” button or banner in your pages and make it visible for everyone who views your website.
2. If you own a non-profit organization there are for sure people that are involved in it and there is no doubt you require more of them to get involved. This means that your non-profit website must be volunteer-friendly allowing all interested visitors to join your activities easily. In this case you need to:
- provide sufficient information for volunteers and make it easy to find it within your site
-Â provide multiple contact information for the volunteers to get in touch
3. Your non-profit organization needs to be heard of so you must pay attention to the media as well. This will help you to attract more volunteers, donors and raise your organization profile drawing attention of journalists, writers, bloggers etc. In order to make your non-profit website media-friendly you should:
- include information about your organization key personnel and their contact information as well
- have the media kit and press-ready material available for download
4. In order to establish more friendly relationships with your visitors and make them come back create a blog or news section within your non-profit website. Allow people to see what is happening in your organization and make it easy to subscribe via RSS – this will increase the chances that those who are interested will follow the news and will get more involved. Another advantage which this aspect may give you implies quotes from other news sites and blogs – this will provide more visibility and more traffic for your non-profit website. And don’t forget to update your blog content on the regular basis as this will help your website to get more attention from search engines and make it easier for people to find your site.
5. Your non-profit website must have a sufficient content which will tell about your organization activities louder than any words. Apart from news and general information you should provide related photos and featured videos if there are any which will improve the impression each visitor will get. Create galleries and special sections for your non-profit website multimedia content and make it convenient for every viewer to reach and look them through.
Whatever purpose your organization pursues you must implement it within your non-profit website through exclusive design and specific visual elements. In order to show you the way your non-profit web pages should look like we want you to estimate a couple of specially designed website templates.