Establishing a website is a task that requires endeavor and a lot of creative ideas especially when you think over the very concept of the future web pages. It is better for you to take care of every aspect from the start and one of the details you must be attentive with implies your website domain name. You may wonder what is so serious about the way your web pages will be called. But this tiny aspect is responsible for the first impression the user gets before he even loads your home page. Those webmasters who neglect the importance of choosing a proper domain name may soon regret they haven’t thought over some more beneficial and well-sounding name then their website has now. In order for you not to appear in their number we at LayoutsPack, the website templates membership provider, are glad to offer friendly support and are ready to provide a list of valuable tips concerning the strategy of selecting a winning domain name for your web pages.
1. Mind your niche
Selecting a domain name you should try inventing something that will reflect the field of business you are involved in. For example, if you deal with web design and development it is better for your domain name to contain some related words and terms for the user to understand what your source is about and not to be confused with the content which doesn’t correspond the domain name at all.
2. Think creatively
However, your website domain name should not be too strict and direct, it is much better to make it creative and captivating. Besides, some common names are already occupied very often so you should be ready to invent variations to the name you wanted to take. Don’t try to think over something absolutely different at once, there can be a lot of solutions. For example, you may try adding another letter, short word or a hyphen – be creative! Moreover, you are more likely to find the domain name which is not yet in use if it will be a variation then another common name.
You can also try using synonyms to the word you wanted to use as the domain name, and very often brainstorming helps you to select even better name than you have chosen from the start.
3. Be laconic
Selecting a domain name keep it short and be sure that it will be easy to spell and remember which is very important for your website. The thing is the easier name your website has the more potential visitors will remember it and thus your chances to receive a lot of clients increase. Having a laconic and memorable name your website may come in handy in many cases, for instance, when the user tries to remember the URL of a website he liked so much.
4. Do not use brand names
Choosing one of the trademarks as the domain name for your website you can expect to get a huge amount of traffic as people will associate it with the famous brand and will definitely click to open the link. But here goes the reverse of the coin – at least two negative aspects that may occur. First, the users will undoubtedly get disappointed which leads to the quite significant decrease of their number. Secondly, you may be brought to trial as the company whose brand name you have used within your domain name may consider it as a copyright infringement.
5. Captivate your visitors
Selecting a domain name try to think over something catchy and positive which can even evoke a smile or at least some pleasant feeling. Such tiny trick may add to the visitors first impression and incline them in your favor especially when you are sure that the services you offer will evoke not less pleasant emotions.
If possible select a domain name which starts with the first letters of alphabet or contains number 1 as such names will go first in the alphabetical lists of the companies. For example, when the user opens a directory with a set of websites listed alphabetically he probably will open some of the first names and thus your website has a chance to be one of the chosen.
7. Choose vendor carefully
Selecting a domain name for your web pages pay enough attention to the the domain name vendor and make sure that it is a responsible and trustful one. Dealing with suspicious vendors may lead to problems in the future cooperation and can influence your domain administration. For example, a reputable vendor always provides you with a facility of switching web hosts, changing contact information and implementing other modifications you need without difficulties.
Your website domain name predetermines the way people will find you online and can make a winning impression on the visitors. Of course, in case professional services and content are being provided under this domain name. And if you are sure in the quality of your business why don’t you give it a deserving name?