Differentiate your image and presence thanks to the customization of web design.
It is increasingly important for companies that have an online presence to have a website that generates value and creates positive perceptions. To do this, the design and development of a website must be custom-made, so that it fits the needs of the client and not those of an open-source platform.
In this post, we will show you the importance of having a unique image and the advantages that the development of a custom project means for a brand or company, compared to an open-source platform.
Importance of web design for a company
A web design must be attractive and convincing and for this, we cannot count on technical limitations.
The vast majority of companies in a market focus their offline strategies to acquire competitive advantages that allow them to provide greater value to their target audience.
Thus, the design and development of a website could be considered one of the pillars of the digital strategy since the main medium through which the different actions will be carried out must be attractive, efficient, and with competitive advantages.
If it does not have the same approach as the offline strategy, it will be impossible to find the sought-after balance between off and on to unify the corporate identity in all channels.
For all this, we want to show the great advantages of designing and developing a website or online store that adapts to the client’s needs and does not limit future online actions or the digital strategy itself.
Advantages of custom web development
Unique and adapted web design
Having a unique design means that no other entity or organization will have the same design, so it is a point in favor of generating a memory in the minds of users.
In addition, you will be able to implement functionalities that will differ greatly from what is usually seen on most websites, so you will have your own identity. This is a great differential value that will help to have a greater attractiveness and offer a careful and satisfactory user experience.
Optimization for search engines
With a custom development you will only have the necessary code to load the resources of your website, that is to say, you will not have all the functions and resources that a template has by default.
Thus, with custom development, you will not drag the resources that come by default in the themes and templates of a CMS and the consequences that this entails in terms of SEO.
In this way you will have a higher loading speed and search engines will be able to download the web resources without hindrance.
Design and development adjusted to your real needs.
A very frequent aspect of the most common CMSs is the limitations they entail when projects are scalable and their growth implies new actions. When a website requires a specific functionality and you do not have programming knowledge, you usually make use of plugins or modules, but what happens when there is no alternative that meets our specific needs?
With custom development, we will not have these problems and we will be able to implement all kinds of actions and functionalities. In addition, the fact that the programmer knows the code perfectly will greatly speed up future implementations on the web.
In addition, each project presents a series of needs and they are becoming more and more specific: animations, intelligent forms and search engines, customer areas, mobile applications…
Easy administration of the content management system
With a custom CMS, we will only have the necessary fields for our website. We will not have a thousand and one options of which 90% we do not use or do not know what they are really for.
This greatly facilitates the daily tasks of publishing content. A very favorable aspect when launching a client’s project, in addition to providing effective and attentive support, is that the management of the website is simple and intuitive and does not require advanced knowledge for its correct use.
Greater security and control
The fact that web development is a custom code, means greater security against attacks and vulnerabilities. This is probably the most important advantage because if we are dealing with an online business, we cannot allow there to be a high probability of attacks that facilitate access to the system.
More efficient performance
Finally, another great advantage of custom development is the performance of the website in the long term. At no time will it consume unnecessary resources, so it is a way to ensure the perfect functioning of the website over time?
As an example, on the one hand, most plugins or modules involve a large number of lines of code attached to the development of a particular functionality. On the other hand, a programmer, when faced with an implementation, only uses the necessary code and styles, so that, in terms of resources used, custom development is much more efficient.